Marketing to the Boys
Last summer we had the greatest high adventure trip that I can imagine. We went backpacking Isle Royale. It was a big trip, so this year the overlords have us on a short leash. That leads to the problem: how to get the boys interested in a less awesome trip this summer. When one boy was overheard saying that they were not interested in a “nature walk” we knew we had a problem.
Simply “talking up” the trip was marginally effective, so we came up with a different idea. We put up a billboard in the hallway in the church building. Actually, it was a bulletin board hyping the trip. We used pictures, maps and descriptions of where we are going. The boys walked past it every time they were in the building. It did rev up interest.
One tip — There were not a lot of good pictures of the trail available from traditional sources, so we used Flickr. Which was a goldmine. We made sure to give proper credit.