LDS Young Men

Marketing to the Boys

Posted in Activities, high adventure, Mutual, Scouting, Youth Conference by ldsym on July 8, 2008


Last summer we had the greatest high adventure trip that I can imagine. We went backpacking Isle Royale. It was a big trip, so this year the overlords have us on a short leash. That leads to the problem: how to get the boys interested in a less awesome trip this summer. When one boy was overheard saying that they were not interested in a “nature walk” we knew we had a problem.

Simply “talking up” the trip was marginally effective, so we came up with a different idea. We put up a billboard in the hallway in the church building. Actually, it was a bulletin board hyping the trip. We used pictures, maps and descriptions of where we are going. The boys walked past it every time they were in the building. It did rev up interest.

One tip — There were not a lot of good pictures of the trail available from traditional sources, so we used Flickr. Which was a goldmine. We made sure to give proper credit.

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3 Responses

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  1. Marketing the Boys « LDS Young Men said, on September 16, 2008 at 6:56 pm

    […] the Boys A while ago I wrote about marketing TO the boys; i.e. using marketing tools to get them excited about upcoming events and […]

    • Brian Lindau said, on December 10, 2010 at 2:01 pm

      Hello, I am the Venture Crew Advisor for our Ward here in Ohio and I just saw your posting on your Isle Royale trip. It happens that we are planning our 2011 High Adventure trip to Isle Royale. We are still in the early planning stages, but I was wondering if you could share with me any information or recommendations that would help us plan for the trip. I.E, suggested Ferry Boat to use, Port, suggested routes, etc. We plan on bringing our own canoes with us. Any and all information is welcome.

      Thanks a bunch,
      Brian Lindau
      Venture Crew Advisor
      Crew 4051
      Simon Kenton Council, BSA

  2. Ryon said, on December 14, 2011 at 11:08 pm

    Great idea!! We’ll do it!! Thanks for sharing!!


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